Implementation strategies for advanced analytics in banking customer insight generation

Posted: Oct 30, 2022

• Dr. Prof. Abigail Costa
• Dr. Prof. Abigail Kumar
• Dr. Prof. Amelia M¨ uller

Abstract

This research presents a novel framework for implementing advanced analytics in banking customer insight generation, addressing the critical gap between analytical capability and practical business value realization. Traditional approaches to banking analytics have focused predominantly on technical implementation while neglecting the complex socio-technical ecosystem required for sustainable insight generation. Our methodology introduces a multi-dimensional implementation framework that integrates quantum-inspired optimization algorithms with human-centered design principles, creating a symbiotic relationship between analytical precision and contextual business understanding. The research demonstrates how financial institutions can overcome the common pitfalls of analytics implementation, including data silos, organizational resistance, and misalignment between analytical outputs and decision-making processes. Through extensive empirical validation across three major banking institutions, we establish that our framework achieves 47